26 June 2025 (Hong Kong SAR) – Today, at a renowned location on Victoria Harbour, Regent Hong Kong excitedly hosted an exclusive press conference where Cristiano Ronaldo’s legacy took centre stage with the official unveiling of the CR7^® LIFE Museum. This groundbreaking lifestyle and cultural destination marks the football icon’s most personal and ambitious international project to date.

The press conference, hosted by Vien Tsang, featured key figures from the CR7^® team and local partners who are bringing this vision to life. Speakers included Mr. Tomás Froes and Mr. Luis Parafita from the CR7^® Family Office, Dr. Allan Zeman (Chairman of Lan Kwai Fong Group), Mr. Horace Lam from K11 Group, and Mr. Michel Chertouh (Managing Director, Regent Hong Kong).

During the press conference, Mr. Tomás Froes highlighted the museum’s unique purpose: “This is not just a museum, not just a store — it’s a full-scale cultural and lifestyle destination that captures Cristiano’s mindset and message. Hong Kong was a natural choice: a global city of ambition, energy and transformation.”

Regent Hong Kong and CR7^® LIFE Museum Join Forces to Strengthen Hong Kong’s Tourism

As the Official Hotel Partner, the collaboration between Regent Hong Kong and the CR7^® LIFE Museum marks a significant milestone for Hong Kong’s vibrant football scene, celebrating the imminent debut of Asia’s first CR7^® LIFE Museum — a tribute to Cristiano Ronaldo’s extraordinary journey of passion, perseverance, and legacy.

Regent Hong Kong is dedicated to enhancing the city as Asia’s premier events destination through visionary initiatives like the CR7^® LIFE Museum, ensuring that the Regent legacy thrives at the heart of this vibrant metropolis.

“Heartfelt gratitude is extended to the organizers for selecting Regent Hong Kong as the partner in this inspiring journey,” said Michel Chertouh, Managing Director of Regent Hong Kong. “It is an honour to be involved in such an extraordinary showcase of talent and innovation. Our partnership with the CR7^® LIFE Museum is a pivotal step in revitalizing Hong Kong’s tourism landscape. By merging world-class hospitality with global sports culture, fresh energy is being injected into the city’s revival.”

Regent Hotels & Resorts offer experiences that are both serene and sensational, sparking stories that charm even the most seasoned travellers, much like the CR7^® LIFE Museum.

As a flagship property of IHG Hotels & Resorts’ luxury portfolio, Regent Hong Kong combines global prestige and thoughtful luxury with bespoke offerings for each guest. An iconic destination on Victoria Harbour, the hotel serves as a reimagined haven for discerning travellers seeking the extraordinary.

This partnership reflects a shared mission to create enriching experiences that enhance Hong Kong, positioning it as the premier destination in Asia for events.

CR7^® LIFE Museum Hong Kong: A Global Vision Rooted in Hong Kong

The CR7^® LIFE Museum Hong Kong will officially open its doors to the public on July 7, 2025, with exclusive VIP preview events on July 5 and 6.

With over 12,000 square feet of immersive exhibits, authentic memorabilia, and interactive storytelling, the CR7^® LIFE Museum is designed to inspire fans and future generations with the values that define Cristiano Ronaldo: discipline, resilience, and excellence.

Photos can be downloaded at the link: https://flic.kr/s/aHBqjCjm7u